Digital Marketing Manager

 

Description:

Experience: 5+ Years in (Project Based IT/Tech Companies)

Qualification: MBA-Marketing or Minimum of a master's Degree in Marketing or a similar field

(Candidates from LUMS, LSE, NUST and FAST are Encouraged to Apply)

 

Responsibilities

---------------------------

💡Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

💡Deploy successful marketing campaigns and own their implementation from ideation to execution

💡Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

💡Produce valuable and engaging content for our website and blog that attracts and converts our target groups

💡Build strategic relationships and partner with key industry players, agencies, and vendors

💡Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

💡Oversee and approve marketing material, from website banners to hard-copy brochures and case studies

💡Measure and report on the performance of marketing campaigns, gain insight and assess against goals

💡Analyze consumer behavior and adjust email and advertising campaigns accordingly

 

Requirements

------------------------

👉🏼Demonstrable experience in marketing together with the potential and attitude required to learn

👉🏼Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is preferable.

👉🏼Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

👉🏼A sense of aesthetics and a love for great copy and witty communication

👉🏼Up-to-date with the latest trends and best practices in online marketing and measurement

👉🏼Hands-on Experience in Content Marketing

👉🏼Proficiency in Technical SEO is a big plus

👉🏼Generation via digital platforms is a must-have

👉🏼Hands-on Experience in E-Mail Marketing

👉🏼Able to plan, strategize, and execute content marketing tactics across various platforms

👉🏼Must be proficient in digital media planning

👉🏼Should be a strategy maker and a versatile performance marketer

👉🏼Solid Experience in managing a hefty marketing budget

👉🏼Able to manage a whole marketing team

👉🏼Able to manage organic vs inorganic activities