Digital Marketing Manager

Description:

Qualifications: Bachelor's or Masters degree in Marketing, Business, or a related field.

Key Responsibilities:
•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize •spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
•Collaborate with agencies and other vendor partners
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
•Working knowledge of ad serving tools (e.g., DART, Atlas)
•Experience in setting up and optimizing Google Adwords campaigns.
•Working knowledge of HTML, CSS, and JavaScript development and constraints.