Digital Marketing Manager

Description:

Are you a creative and results-driven advertising professional looking for a new challenge? V360 is seeking an experienced Digital Marketing Manager to join our dynamic marketing team.

As a Digital Marketing Manager, you will play a vital role in developing and implementing effective advertising campaigns to promote our products and services. This is an excellent opportunity to showcase your strategic thinking, creativity, and drive in a fast-paced and innovative environment.

Responsibilities:

- Develop and execute comprehensive advertising strategies to increase brand awareness and drive customer engagement.

- Collaborate with cross-functional teams, including marketing, sales, and creative, to develop impactful advertising campaigns that align with business objectives.

- Conduct market research to identify target audience, market trends, and competitor activities, and use the findings to inform advertising strategies.

- Manage advertising budgets and optimize campaign performance to achieve maximum return on investment (ROI).

- Coordinate with external advertising agencies and vendors to ensure the timely and effective execution of campaigns.

- Monitor and analyze advertising campaign performance metrics, provide regular reports, and make data-driven recommendations for improvements.

- Stay up-to-date with industry trends and emerging advertising platforms to explore new opportunities for reaching target audiences.

Qualifications:

- Bachelor's degree in marketing, advertising, communications, or a related field.

- Proven experience as a Digital Marketer or in a similar role, preferably within the Fashion & Retail sector.

- Strong understanding of advertising principles, market dynamics, and consumer behavior.

- Proficient in utilizing digital advertising channels and platforms, including social media, search engines, programmatic advertising, and display advertising.

- Excellent project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.

- Exceptional communication and presentation skills, both written and verbal.

- Creative thinking and the ability to develop innovative advertising ideas.

- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

- Proficiency in industry-standard advertising tools and software.