Digital Marketing Manager

Description:

• Develop and implement digital marketing strategies: Create and execute innovative and result-oriented digital marketing strategies that align with the companys overall marketing goals. Identify target audiences, set measurable objectives, and develop plans to achieve them
• Manage online advertising campaigns: Oversee the planning, execution, and optimization of online advertising campaigns across various platforms such as search engines, social media, display networks, and other relevant channels. Monitor campaign performance, track key metrics, and make data-driven adjustments to maximize ROI
• Social media management: Develop and maintain a strong presence across social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Content marketing: Collaborate with the content team to create compelling and SEO-friendly content for websites, blogs, social media, and other digital platforms. Ensure consistent messaging and brand voice across all digital channels
• Search engine optimization (SEO): Stay up-to-date with the latest SEO trends and best practices. Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic
• Email marketing: Plan and execute effective email marketing campaigns to nurture leads, retain customers, and drive conversions
• Analytics and reporting: Utilize web analytics tools (e.g., Google Analytics) to track and analyze digital marketing performance. Generate regular reports on key metrics, provide insights, and make data-driven recommendations to optimize marketing efforts
• Stay updated with industry trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing. Proactively identify emerging platforms and opportunities for innovation to stay ahead of the competition

Requirements/Skills

• Hands-on experience in social media management
• Excellent knowledge of Facebook, Twitter and other social media platforms
• Ability to deliver creative content
• Solid knowledge of SEO, keyword research and Google Analytics
• Good understanding of social media KPIs
• Outstanding communication skills
• Understanding of latest Tech, Social Media, Web, Business, Finance, and Digital Marketing trends
• Bachelor’s degree in Marketing, Communications, or any other relevant field