Digital Marketing Manager

Description:

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new leads. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Establish a campaign with an appropriate objective, fine-tune existing or new advertising campaigns, campaign budgets, and retargeting campaigns, eliminate ineffective advertisements, and conduct research on trends and demographics to target audiences.
• Monitoring boosting and evaluating online ad campaigns to keep them fresh and effective
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Coordinating with the digital marketing team to identify innovative growth strategies
• Preparing reports on the performance of marketing campaigns
• Find and target audiences and new leads