Description:
We seek a skilled Digital Marketing Expert/Social Media Expert to spearhead our online marketing efforts and enhance our brand visibility across various digital platforms. The ideal candidate will have a passion for digital marketing, a deep understanding of social media trends, and a track record of implementing successful digital marketing strategies.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
- Manage all aspects of social media marketing, including content creation, posting, engagement, and community management across platforms such as LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.
- Create engaging and relevant content tailored to our target audience to increase followers and enhance brand engagement.
- Monitor social media channels for trends, opportunities, and potential risks, and proactively respond to customer inquiries and comments.
- Analyze key metrics and performance data to track the effectiveness of digital marketing campaigns and optimize strategies for maximum impact.
- Collaborate with internal teams to align digital marketing initiatives with overall business objectives and marketing goals.
- Stay up-to-date with the latest trends and best practices in digital marketing and social media to continually improve our online presence.
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing and social media management, preferably in the Education Sector.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Analytical mindset with proficiency in data analysis and reporting tools.
- Creative thinker with a passion for staying ahead of digital marketing trends.
- Team player with the ability to collaborate effectively across departments.