Description:
We are seeking a highly skilled and motivated Digital Marketing and SEO Expert to join our team. The ideal candidate will be responsible for developing, implementing, and managing online marketing strategies to enhance our brand presence, improve search engine rankings, and drive targeted traffic to our website.
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
- Conduct in-depth keyword research and implement on-page and off-page SEO strategies to improve organic rankings.
- Monitor website analytics and performance using tools like Google Analytics, Search Console, and other SEO tools, providing actionable insights.
- Optimize website content, structure, and user experience for search engines and audience engagement.
- Plan and manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn to achieve measurable ROI.
- Create engaging content for blogs, social media, email campaigns, and other digital platforms.
- Stay updated with industry trends, algorithm changes, and emerging technologies in digital marketing and SEO.
- Collaborate with content creators, designers, and developers to ensure cohesive branding and marketing efforts.
- Perform competitor analysis to identify opportunities and develop competitive strategies.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field (preferred).
- Proven experience in digital marketing and SEO, with a portfolio of successful campaigns.
- Proficiency in SEO tools like SEMrush, Ahrefs, Moz, or similar.
- Strong understanding of Google Ads, social media platforms, and email marketing tools.
- Excellent analytical skills and ability to interpret data for decision-making.
- Exceptional communication and project management skills.
- Creative mindset with the ability to think strategically.