Digital Marketing Executive

 

Description:

PureLogics is seeking a dynamic and results-driven Digital Marketing Campaign Executive (PPC Expert) to join our team. This role is crucial for driving the success of our custom software development services, including web services, mobile app services, healthcare solutions, etc. If you’re passionate about creating impactful digital campaigns that deliver results, we want to hear from you.

 

Key Responsibilities:

1. Paid Campaign Strategy:

● Develop and implement comprehensive paid advertising strategies tailored to our

diverse service offerings.

● Identify target audiences, keywords, and optimal channels to maximize return on

investment (ROI).

2. Campaign Execution:

● Set up, manage, and optimize paid campaigns across key platforms, including Google

Ads, Meta Ads, LinkedIn Ads, and other relevant networks.

● Craft engaging and service-specific ad creatives and copy to drive conversions.

3. Budget Management:

● Strategically allocate and manage advertising budgets to meet key performance

indicators (KPIs) and business objectives.

● Monitor daily spending and make budget adjustments to ensure optimal performance.

4. Performance Analysis:

● Regularly analyze campaign metrics, such as click-through rates (CTR), conversion

rates, and cost-per-acquisition (CPA).

● Use data-driven insights to refine and enhance campaign effectiveness.

5. Keyword Research:

● Conduct thorough keyword research and competitive analysis to identify high-performing

keywords.

● Implement keyword optimization strategies to improve campaign relevance and

Performance.

6. Ad Copywriting:

● Write compelling, persuasive ad copy that highlights the unique selling points of each

service category.

● Ensure ad copy aligns with the overall marketing strategy and brand voice.

7. A/B Testing:

● Design and execute A/B tests to optimize various ad elements, including headlines,

visuals, and landing pages.

● Analyze test results and implement changes to improve campaign performance.

 

Required Skills:

● Proven experience in running service-oriented campaigns within the tech industry.

● Expertise in managing digital advertising campaigns in the USA region.

● Strong analytical skills with proficiency in using analytics tools to monitor and improve

campaign performance.

● Excellent communication and copywriting skills, with a keen eye for detail.

● up-to-date with the latest industry trends and best practices in digital marketing.