Description:
We are seeking a talented Digital Marketing Executive with a strong background in back-end digital marketing strategies including SEO, SEM, PPC, and link building. The ideal candidate will have a proven track record of optimizing digital campaigns, improving search engine rankings, and enhancing online visibility through effective strategies and tactics.
Key Responsibilities:
- Develop and implement SEO strategies to improve organic search rankings and drive quality traffic to websites.
- Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to maximize ROI and achieve objectives.
- Conduct keyword research, competitive analysis, and content optimization to enhance website performance and user engagement.
- Execute link building campaigns to increase domain authority and improve search engine rankings.
- Monitor and analyze website analytics and performance metrics to identify opportunities for optimization and growth.
- Stay updated with industry trends and best practices in SEO, SEM, PPC, and digital marketing, and implement them effectively.
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are properly implemented.
- Prepare and present regular performance reports and recommendations and internal stakeholders.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Proven work experience as a Digital Marketing Executive or similar role, with a focus on SEO, SEM, PPC, and link building.
- Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
- Experience managing PPC campaigns, including keyword research, ad copy creation, and bid management.
- Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, Moz, or similar SEO and analytics tools.
- Strong analytical skills and the ability to interpret data and trends to make strategic recommendations.
- Excellent communication and presentation skills, with the ability to effectively articulate ideas and strategies.
- Ability to work independently and as part of a collaborative team environment, managing multiple projects and deadlines.