Digital Marketing Executive

Description:

As a Digital Marketing Specialist at DevXtech, you will be responsible for planning, executing, and optimizing our online marketing efforts. While your primary focus will be on managing and optimizing PPC campaigns, you will also contribute to other areas of digital marketing, including SEO, social media, email marketing, and content marketing. The ideal candidate is analytical, creative, and has a comprehensive understanding of digital marketing strategies.

Key Responsibilities:

- Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and more.

- Conduct keyword research and selection for PPC campaigns to drive targeted traffic.

- Create compelling ad copy, design engaging landing pages, and optimize ad extensions.

- Monitor and analyze campaign performance data to identify trends and insights, and make data-driven decisions.

- Perform A/B testing to determine the most effective ad strategies and optimize conversion rates.

- Collaborate with the marketing team to align PPC campaigns with overall marketing goals and strategies.

- Assist in the execution of SEO strategies, including on-page and off-page optimization.

- Manage social media accounts and develop engaging content to increase brand awareness and engagement.

- Execute email marketing campaigns, including designing templates, segmenting lists, and analyzing performance.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Stay up-to-date with industry trends and best practices in digital marketing and PPC advertising.

Requirements:

- Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on PPC.

- Proficiency in Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.

- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).

- Excellent understanding of digital marketing concepts, including SEO, social media, email marketing, and content marketing.

- Experience with A/B testing and conversion rate optimization.

- Strong written and verbal communication skills.

- Ability to manage multiple projects and meet deadlines.

- Certification in Google Ads or other relevant certifications is a plus.