Digital Marketing Executive

Description:

Responsibilities

• Conduct keyword research and optimize app titles, descriptions, and metadata to improve search rankings and visibility in app stores
• Analyze app trends and insights that can be used to improve app performance
• Implement A/B testing and other optimization strategies to improve conversion rates and downloads
• Work closely with the marketing team to develop and execute promotional campaigns to increase app downloads and user engagement
• Stay up-to-date with the latest app store trends, algorithm updates, and best practices

Qualifications

• Bachelor's degree in Marketing or a related field
• At least 1 year of experience in App Store Optimization (ASO)
• Proven track record of improving app store rankings and increasing downloads
• In-depth knowledge of app store ranking algorithms and optimization techniques
• Excellent understanding of digital marketing concepts
• Strong creative and analytical skills