Digital Marketing Executive

Description:

• Promote products or services through various digital platforms by using SEO strategies, social media, content marketing, and email marketing.
• Manage companies and customer websites and maintain them, keeping best practices in mind.
• Plan and execute all web, SEO/SEM, email, and social media advertising campaigns.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations.
• Generate and submit monthly progress reports to senior management.
• Prepare and monitor a digital marketing budget effectively. Collaborate with the finance department to set and stay within budget.
• Monitor competition and provide suggestions for improvement.

Content Marketing:

• Increase an organization’s brand awareness, and boost visibility and engagement by planning and creating internet-based content for each project on a monthly or weekly basis.
• Produce creative content, including text posts, video and images for use on social media.
• Generate relevant content for articles, blogs, social media posts, and websites for a targeted group of audience.
• Manage and improve online content, considering SEO and Google Analytics.