Digital Marketing Coordinator

Description:

The ideal candidate will be responsible for moderating comments, tracking influencer collaborations, providing comprehensive social media reports, and supporting administrative tasks. This role requires excellent communication skills, a keen eye for detail, and the ability to work collaboratively with various departments.

Key Responsibilities:

1. Comment Moderation:

Monitor and moderate comments across all social media platforms.

Respond to customer inquiries and direct them to the appropriate channels.

Address and resolve negative comments and escalate issues when necessary.

2. Customer Service Reporting:

Track and report on the frequency and types of customer service issues raised on social media.

3. Influencer Collaboration Monitoring:

Monitor influencer collaboration videos and posts daily.

Respond to potential negative comments on influencer content to maintain brand reputation.

Report on the performance and reception of influencer content.

4. Administrative Support:

Coordinate with the finance department to ensure timely payments to influencers and other social media-related expenses.

Assist in managing contracts and agreements with influencers and vendors.

5. Social Media Reporting:

Compile and summarize key points from social media activities weekly.

Provide detailed reports on engagement metrics, trends, and areas for improvement.

Share actionable insights with the marketing team to enhance social media strategies.

6. Influencer Coordination:

Support the coordination of influencer campaigns, including sending emails and managing communications.

Track influencer posting schedules and shipment of products.

Ensure all influencer activities align with the brand’s goals and objectives.

Proof Reading, Email Marketing

Qualifications:

Proven experience in social media management or coordination.

Strong understanding of social media platforms and their respective audiences.

Excellent written and verbal communication skills.

Ability to work independently and as part of a team.

Strong organizational and multitasking skills.

Proficiency in social media analytics tools a bonus

Experience with influencer marketing and collaboration is a plus.