Description:
Purelogics is looking for Digital Marketing Executive:
Key Responsibilities:
Paid Campaign Strategy:
- Develop and execute comprehensive paid advertising strategies for a Custom Software Development Services company (such as: web services, mobile app services, healthcare solutions, and cloud services).
- Identify target audiences, keywords, and channels to maximize ROI.
Campaign Execution:
- Set up, manage, and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant advertising networks.
- Create engaging ad creatives and ad copy tailored to each service category.
Budget Management:
- Effectively allocate and manage advertising budgets to achieve set KPIs and goals.
- Monitor daily spend and adjust budgets as necessary.
Performance Analysis:
- Regularly analyze campaign performance, including click-through rates, conversion rates, and cost-per-acquisition.
- Make data-driven adjustments to improve campaign effectiveness.
Keyword Research:
- Conduct keyword research and competitive analysis to identify high-performing keywords.
- Implement keyword optimization strategies for ad campaigns.
Ad Copywriting:
- Create compelling and persuasive ad copy that aligns with the unique selling points of each service category.
A/B Testing:
- Plan and execute A/B tests to optimize ad elements, including headlines, visuals, and landing pages.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in running successful paid advertising campaigns for Custom Software Development Services companies.
- In-depth knowledge of advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads and others.
- Strong analytical skills and proficiency in using analytics tools to track campaign performance.
- Excellent communication and copywriting skills.
- Up-to-date with industry trends and best practices in digital marketing..