Description:
Job Summary: We are seeking a motivated and detail-oriented Digital Marketing Assistant to join our dynamic marketing team. The ideal candidate will assist in the planning, execution, and optimization of our online marketing efforts. A strong interest in digital marketing trends and strategies is essential, along with the ability to collaborate effectively within a team environment.
Key Responsibilities:
Content Creation and Management:
- Assist in creating, editing, and managing digital content for social media, blogs, newsletters, and the company website.
- Ensure content aligns with brand guidelines and marketing goals.
Social Media Management:
- Schedule and publish posts across various social media platforms.
- Monitor social media channels for engagement and interaction with followers.
- Assist in developing social media campaigns to boost engagement and brand awareness.
Email Marketing:
- Help design and distribute email marketing campaigns.
- Monitor and report on the performance of email marketing efforts.
SEO and Website Analytics:
- Assist in implementing SEO strategies to improve website ranking and visibility.
- Monitor website performance using tools like Google Analytics and prepare reports on key metrics.
Advertising and PPC Campaigns:
- Support the creation and management of online advertising campaigns (e.g., Google Ads, Facebook Ads).
- Track and analyze the performance of PPC campaigns and suggest improvements.
Market Research:
- Conduct market research to identify trends, competitors, and target audience insights.
- Assist in gathering and analyzing data to inform marketing strategies.
Administrative Support:
- Provide administrative support to the marketing team, including scheduling meetings, maintaining marketing calendars, and organizing marketing materials.
- Assist with budget tracking and invoice processing.
Collaboration:
- Work closely with other departments to ensure a cohesive marketing strategy.
- Participate in brainstorming sessions and contribute creative ideas.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in digital marketing or a related role.
- Proficiency in using digital marketing tools such as Google Analytics, social media platforms, and email marketing software.
- Basic understanding of SEO and PPC principles.
- Excellent written and verbal communication skills.
- Strong organizational and time-management skills with the ability to manage multiple tasks.
- Creative thinking and problem-solving abilities.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.