Digital Marketing Assistant

Description:

Are you a digital advertising virtuoso with a deep understanding of Meta (formerly Facebook), TikTok, and Google Ads? Are you passionate about crafting compelling ad campaigns that captivate audiences and drive results? If so, we're looking for you to join our team as a Digital Advertising Specialist.

Key Responsibilities:

Campaign Strategy and Management: Develop and execute strategic advertising campaigns on Meta, TikTok, and Google Ads, utilizing the full suite of tools and features to achieve client objectives.

Ad Creation: Design and create visually appealing and engaging ad creative, including ad copy, images, and videos, tailored to each platform's unique audience.

Budget Optimization: Monitor ad budgets, analyze performance metrics, and adjust campaigns to maximize ROAS, ensuring efficient allocation of resources.

Audience Targeting: Utilize advanced audience targeting options and segmentation techniques to reach the right audience at the right time.

Re-Targeting: Implement effective re-targeting strategies to re-engage and convert previous website visitors and leads.

Google Shopping Ads Expertise: Manage Google Shopping ad campaigns, optimize product listings, and leverage feed management tools to maximize e-commerce performance

Ad Performance Analysis: Regularly analyze campaign performance data, and generate insightful reports, and recommendations for optimizations.

Pixel Expertise: Manage pixel-related issues and ensure smooth integrations with various platforms to track and optimize online ad campaigns effectively.

A/B Testing: Implement A/B testing and multivariate experiments to refine ad creative, landing pages, and targeting strategies.

Stay Updated: Stay informed about industry trends, algorithm changes, and platform updates to ensure campaigns are up-to-date and in compliance with best practices.

Communication: Maintain clear and professional communication with management, providing updates on campaign progress and addressing inquiries or concerns.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in managing successful advertising campaigns on Meta, TikTok, and Google Ads will be a plus.
• Proficiency in ad creation tools, including graphic design and video editing software. (content idea )
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and team-handling skills.
• Up-to-date knowledge of digital advertising trends and best practices.
• Certifications in Meta, TikTok, and Google Ads are a plus.