Description:
We seek a talented Digital Marketing and Social Media Specialist to manage and optimize our online presence. The role includes:
Google Advertising:
- Creating and managing Google Ads campaigns
- Optimizing keywords and ad performance to achieve maximum ROI
- Facebook & Instagram Advertising:
- Developing targeted ad campaigns for Facebook and Instagram
- Setting up and managing Facebook Pixel for enhanced tracking
- Monitoring ad performance and adjusting strategies to maximize reach
LinkedIn Advertising:
- Creating and running LinkedIn Ads tailored for professional audiences
- Enhancing B2B connections and outreach strategies
Social Media Management:
- Developing content calendars for all platforms
- Posting engaging content regularly across Facebook, Instagram, LinkedIn, and more
- Monitoring trends and analyzing performance metrics to refine strategies
Additional Responsibilities:
- Implementing email marketing campaigns and retargeting strategies
- Collaborating with the creative team for visuals and ad copies
- Designing engaging graphics using Canva or similar tools
- Staying updated with the latest digital marketing trends and tools
Requirements:
- Proven experience in digital marketing and social media management
- Hands-on experience with Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads
- Strong knowledge of analytics tools like Google Analytics and Facebook Insights
- Proficiency in Canva or similar graphic design tools
- Excellent communication and creative thinking skills