Digital Growth_marketing Manager

Description:

An opportunity that will unlock a path to a more fulfilling career and purpose. Join our team dedicated to nurturing talents using cutting-edge technologies. We're makers and disruptors on a mission to make a profound impact with our collective skills. As a Digital Growth/Marketing Manager, your skills and experience, as stated in your CV/resume, are integral. Join us!

ROLES & RESPONSIBILITIES

● Collaborate with diverse, onsite and remote teams to understand and align digital growth/marketing efforts

● Take full ownership of HighLevel (GHL) or similar tools for digital growth/marketing & improve engagement

● Ensure compliance of email marketing with the CAN-SPAM Act, privacy laws, and data protection regulations

● Create automated journeys & opportunities for varied audiences/users, active and inactive leads/prospects

● Skilled in designing, creating and optimizing sales funnels for efficient lead conversion and acquisition

● Proven experience with A/B testing email marketing platforms, crafting and executing high-converting campaigns

● Adept & lead in leveraging social media platforms for advertisements, brand engagement, and growth strategies

● Lead on running & analyze marketing, ad, traffic analytics, leveraging industry leading practices and tools

● Expertise in SEO with keyword research and on-page optimization, with SEO-optimized, compelling content

● Strong knowledge of CRM, HighLevel (GHL), workflows, automations, opportunities, and enhancing engagement

● Proficiency in ethically utilizing Facebook Pixel or similar for tracking, optimizing ads, and audience targeting

● Build & lead a dynamic Digital Growth Team, including hiring & mentoring junior/entry-level/reporting members

● Provide off-hours, extended, and weekend support as needed for queue and project progress, and emergencies

● Stay current with the latest trends, apply new processes, knowledge, and tools to drive digital marketing excellence

REQUIREMENTS

● Minimum Bachelor’s degree in Computer Science, Data Science, or a related field, or equivalent years of experience

● Minimum of three (3) years of professional experience in Data Engineering, SEO, or Digital Marketing

● Hands-on experience with Digital Marketing, CRM, and ERP tools - GoHighLevel (GHL), Odoo, HubSpot, Figma etc

● Knowledge of search engine algorithms and SEO analytics tools (e.g., Google Analytics, Google Search Console)

● Strong understanding of Digital Marketing - GoHighLevel (GHL), SEO, Funnels, Emails, Content, SMMA, PPC, etc

● Thorough understanding of compliance and GDPR, applying legal knowledge, policies, and procedures

● Exceptional communication skills, effectively building and managing team members