Digital - Content & Insights Manager

Description:

Oktopus Group is a dynamic marketing and digital agency collaborating with leading brands to craft impactful content, drive strategic insights, and execute data-driven campaigns. We are looking for a hands-on Digital - Content & Insights Manager who thrives in online communities, stays ahead of engagement trends, and develops meaningful content strategies.

Key Responsibilities:

1. Competitive Analysis & Reporting:

🔹 Conduct monthly competitor analysis covering digital content strategies, ad spend, and PR activities.
🔹 Track competitor campaigns across digital platforms, paid media, and active ads.
🔹 Provide insights into content trends, audience engagement patterns, and brand performance metrics.

2. Audience & Community Engagement:

🔹 Maintain an active presence in online communities to track audience sentiment, trends, and discussions.
🔹 Identify engagement patterns and behavioral shifts in target audiences.
🔹 Develop strategies to enhance brand presence based on community insights.

3. Content Strategy & Execution:

🔹 Translate audience insights into data-backed content strategies.
🔹 Collaborate with creative teams to develop relevant and impactful content.
🔹 Optimize content based on audience response and emerging digital trends.
🔹 Support content calendar planning to ensure strategic execution.

4. Digital & PR Spend Analysis:

🔹 Track and evaluate digital ad spends across Meta, Google, TikTok, and LinkedIn.
🔹 Assess PR activity effectiveness in brand positioning.
🔹 Provide data-driven recommendations for budget allocation and ROI improvement.

Qualifications & Skills:

✔ Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
✔ Experience: 1.5 - 3 years in digital marketing, content strategy, or insights analysis.
✔ Analytical Skills: Strong ability to benchmark competitors and interpret market data.
✔ Digital Expertise: Hands-on experience with digital ad platforms and analytics tools.
✔ Community Engagement: Deep understanding of online communities and digital trends.
✔ Strategic Thinking: Ability to translate data into actionable content strategies.
✔ Communication: Excellent verbal, written, and presentation skills.
✔ Detail-Oriented: Self-starter with a keen eye for market trends and engagement patterns.

Why Join Oktopus Group?

🚀 Work directly with top brands in a fast-paced and creative environment.
📊 Gain exposure to advanced digital marketing and analytics practices.
🤝 Be part of a team that values innovation, collaboration, and strategic thinking.