Description:
At Iyrix Tech we are seeking a talented and experienced Designer for Performance Creatives who specializes in paid performance channels, primarily Facebook. The ideal candidate has significant experience creating and scaling creatives, managing large budgets, and driving engagement and conversions through innovative and high-performing ad strategies.
Key Responsibilities:
Creative Development:
- Design high-converting assets for paid ads on Facebook and other platforms like YouTube and TikTok.
- Create visually appealing designs for ads, social media, and marketing materials using tools such as Figma, Adobe Creative Suite, and Canva.
- Develop and test creatives with significant ad spend, ensuring optimal performance.
Performance Analysis:
- Analyze performance data and make data-driven decisions to improve future creative strategies.
- Utilize creative analytics to inform and refine ad strategies and production.
- Stay updated on industry trends and implement cutting-edge tactics.
Collaboration and Execution:
- Work closely with the marketing team to ensure alignment on campaign goals and creative execution.
- Write compelling, persuasive copy for various platforms, including social media, email campaigns, and websites.
Qualifications:
- Minimum of 5 years in a performance creative role, with a proven track record of delivering and scaling brand accounts on paid performance channels.
- Experience managing and optimizing campaigns with 7-8 figures in ad spend.
- Bachelor’s degree in Marketing, Advertising, Graphic Design, or a related field.
- Proficiency in Figma, Canva, Adobe Creative Suite, and experience with digital content creation.
- Strong portfolio showcasing high-converting creative campaigns and significant ad spend achievements.
- Analytical mindset with experience in interpreting campaign performance data.
- Excellent project management and organizational skills.
- Strong verbal and written communication skills; collaborative team player.
- Up-to-date with the latest trends in performance marketing and startup environments.