Data Analyst

Description:

The Sr. Analyst, Digital Analytics will report directly to the Sr. Manager of Digital Analytics and be the SME for customer behaviour with a focus on the Connected Home channel. The candidate will work closely within the Digital Data & Analytics team and Digital Product team to identify and quantify digital adoption risks and opportunities with actionable data driven recommendations

· Driven to provide insight and guidance on how the digital stakeholders can better utilize data, identify opportunity areas, and be proactive in providing senior leadership team with insight

· Able to synthesize business/industry dynamics, and possess the technical acumen and creativity to develop an analytics and insights road map

· Utilize advanced theoretical and practical knowledge of analytics to drive digital adoption growth

· Pull and galvanize complex customer profile and interaction data sets to map and optimize customer journey and experience

· Present insights and results of marketing plans and campaigns to senior leadership

Commitment to a laser focused approach in reporting sales and service transactions, leveraging data for action-based recommendations

· Deliver on analytics projects from collecting stakeholder business requirements, formulating analytics approaches, and presenting meaningful results (e.g. data transformation, statistical model building, and visualization dashboard creation)

· Analyze and synthesize risks and opportunities and make recommendations regarding emerging industry trends specific to Digital sales and service

· Assist in the development of long-term strategic objectives for digital adoption for both service and sales transactions

· Work with the Digital product team and business leaders to scope and initiate projects aimed at resolving critical self-serve/buy flow issues

· Provide analytic support and insight in the development and implementation of strategic plans

· Develop recommendations and aid senior leadership team to make key business decisions and/or transactions

· Develop post implementation reviews on campaigns driving digital adoption

Who You Are *

· Bachelor’s Degree in Business, Economics, Statistics, Computer Science, or related field

· 3+ years of progressive experience in technology, network, product or digital

· Know your way around digital related metrics and web analytics tools (i.e. Adobe Analytics, Google Analytics, etc)

· Strong background in data visualization (PowerBI, Tableau)

· Experience with scripting and programming skills in SQL, or Python /R

· Excellent communicator with the ability to tell a story with data and adjust communication based on audience’s understanding of data

· Expert understanding of technology tools and data stacks with the ability to traverse complex systems, be inquisitive, and gain understanding of the data

· Digital marketing or E-commerce experience would be an asset

· Financial modelling skills would be an asset