Customer Relationship Management Manager

Description:

We are seeking an experienced and strategic Manager to lead our Customer Relationship Management (CRM) team. The ideal candidate will be responsible for developing and implementing CRM strategies to enhance customer engagement, satisfaction, and retention. The CRM Manager will collaborate with cross-functional teams to leverage data-driven insights and technology to drive customer loyalty and achieve business objectives.

𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:

· Develop and implement CRM strategies to optimize customer lifecycle management, including acquisition, onboarding, retention, and reactivation.

· Lead the CRM team in designing and executing targeted marketing campaigns to engage and retain customers.

· Oversee the development and maintenance of customer segmentation models to personalize communication and marketing efforts.

· Collaborate with marketing, sales, and product teams to ensure CRM initiatives align with overall business goals.

· Implement and manage CRM tools and systems to streamline processes and enhance the customer experience.

· Monitor and report on key performance indicators (KPIs) related to customer engagement, satisfaction, and retention.

· Work closely with IT and data teams to ensure the integrity and accuracy of customer data within CRM systems.

· Develop and implement customer loyalty programs, referral programs, and other initiatives to drive customer satisfaction and brand advocacy.

𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐌𝐄𝐍𝐓𝐒:

· Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree is a plus.

· Proven experience in CRM management, with a track record of successful implementation of CRM strategies.

· Proficiency in CRM tools and systems, such as Salesforce, HubSpot, or similar platforms.

· Excellent analytical & data interpretation skills, with the ability to derive actionable insights from customer data.

· Strategic thinker with the ability to develop & execute effective CRM aligned with business objectives.

· Strong leadership and interpersonal skills with the ability to collaborate across departments.

· Exceptional communication skills, both verbal and written.

· Detail-oriented, organized, and capable of managing multiple projects simultaneously.

· Familiarity with customer loyalty programs, customer experience (CX) concepts, and emerging CRM trends.