Credit Solutions Market Development

Description:

Responsibilities

• Perform detailed analysis of financial performance from different viewpoints, including segment, region, country and historical perspectives, to monitor and report performance as well as identify key KPIs to focus on
• Produce and manage targets and campaign lists with tools such as Excel, Microsoft SQL and Salesforce etc.
• Use database tools to process large volume of data to produce analysis for research purposes, contribute to writing case studies
• Collate, synthesize and interpret trends via user feedback, commercial win/loss pipeline data to identify product strengths, weaknesses, opportunities and threats and deliver new campaign and outreach ideas
• Work with stakeholders, such as the Education and Marketing teams, to prepare relevant materials to complement commercial campaigns and release trainings
• Help to conduct market research to find prospective targets who are not currently clients (white space analysis) and conduct competitor analysis
• Participate in outreach campaigns of various natures. Outreach campaigns can vary in terms of objectives, from gathering feedback on the product for the product development team to building detailed descriptions of workflows to deliver high quality marketing campaigns
• Support communications to deliver insight and updates to internal teams for RatingsDirect® and RatingsXpress® e.g. hub posts, deals of the month; popular research insights, etc.
• Support commercial and other stakeholders in product queries, in pricing new opportunities and renewals
• Support initiatives and project work such as the RD CIQ to RD CIQ Pro upgrade project
• Utilize the RatingsDirect® content and screener tools to develop useful solutions for clients
• Participate in the creation of product and marketing collateral, including user guides, release notes, client newsletter, or as assigned