Description:
We’re looking for a dynamic Creative Strategist to join the Strategy Team at Eikon7!
The ideal candidate will have a minimum of 1 year experience in a similar role, be highly organized, able to work under tight deadlines and work on multiple projects efficiently. The candidate should have knowledge of the current digital landscape (especially social media), branding and copywriting and be willing to learn and experiment for results.
The Creative Strategist will be responsible for developing and implementing creative strategies that help clients connect with their target audiences. On a daily basis, the Creative Strategist will work collaboratively with cross-functional teams to create new and innovative ideas, and will be responsible for overseeing each creative project from inception to completion.
Responsibilities:
- Assist Strategy Lead in assigning projects to team members within the departments and in other departments, utilizing current workload, skill sets and experience.
- Participate in assignment input meetings with client and account team to get briefs or feedback.
- Participate in and lead internal brainstorming sessions for projects
- Conduct end-to-end research on pitch presentations as required
- Work on creative concept notes to pitch to potential clients
- Work on proposal pitches for new clients and potential clients
- Create monthly content plans for clients with creative concepts
- Work on creative campaigns for clients including ideation, research, concept development, content development, aesthetic direction and execution monitoring
- Work with the design team to ensure proper execution of your concept
- Work with the video team on video concepts
- Monitor the social media executive to ensure correct and timely posting and community management
- Conduct presentations in front of clients and/or team members when needed
- Keep yourself informed of market trends and innovations as well as sharing such updates with the team
- Deploy successful marketing campaigns and own implementation from ideation to execution
- Work on branding projects in collaboration with the copywriter and design team and conduct research, drive forward brand identity and ensure homogeneity in all elements
- Ability to lead and execute marketing initiatives – leveraging internal support and driving collaboration amongst teams
- Develop strategies and resources that drive qualified traffic to the sales team
- Oversee and approve company marketing materials (from website landing pages, paid advertising, lead magnets, case studies and more)
- Experiment with a variety of organic and paid channels for content creation, PPC campaigns, digital event management, social media campaigns, lead generation campaigns, copywriting, performance analysis and more
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Collect/understand design requirements to ensure consistency of brand identity internally and externally
Skills & Qualifications:
- Bachelor’s degree (BBA, Marketing, Advertising, Mass Communication preferred, but all can apply).
- Minimum 1 year experience in a similar role.
- Strong organizational skills, to keep track of a variety of ongoing projects in a fast-paced environment
- Creativity, vision, and big ideas
- Attention to detail
- Flexible yet able to stay on point
- Organized and efficient multitasker
- Able to handle the stress of multiple high-pressure deadlines
- Strong understanding of Brand Strategy
- Experience in conducting Research and analysis
- Excellent problem-solving and critical thinking abilities
- Strong project management and organizational skills
- Ability to work collaboratively in a team environment