Creative Content Lead

Description:

We are seeking a talented and creative Content Writer to join our digital marketing team. The ideal candidate will have a flair for writing and a deep understanding of B2B technology markets. You will be responsible for creating engaging and compelling content across various channels, including our website, social media platforms, and all other marketing collateral. Your words will help us communicate the value of our solutions, connect with our audience, and establish xLoop as a leader in the tech industry.

👉 Key Responsibilities:

- Website Content: Write and update content for the company website, including product pages, blogs, case studies, and service descriptions, ensuring clarity and consistency in tone and messaging.

- Social Media Marketing: Create engaging and shareable content for our social media platforms (LinkedIn, Meta, Twitter, etc.), including posts, articles, and visual content ideas that align with our brand voice and marketing objectives.

- Creative Copywriting: Develop creative copy for a variety of marketing materials, including email campaigns, video marketing, newsletters, brochures, whitepapers, and presentations.

- SEO Optimization: Work with the SEO team to optimize content for search engines, ensuring our digital presence is robust and accessible.

- Content Strategy: Contribute to the development of content strategies that enhance brand awareness, drive engagement, and generate leads.

- Analytics: Monitor and analyze the performance of content across all platforms using analytics tools, providing insights and recommendations for optimization.

- Research: Stay updated on industry trends, competitive landscape, and audience insights to create relevant and impactful content.

- Collaboration: Work closely with the marketing, product, and sales teams to ensure content aligns with our business goals and speaks to our target audience effectively.

👉 Qualifications:

- Education: Bachelor's or Master’s degree from a reputable university

2+ years of proven experience as a Content Writer, Copywriter, or similar role, preferably in the B2B tech industry.

- Exceptional writing, editing, and proofreading skills with a keen eye for detail.

- Ability to translate complex technical concepts into clear, engaging, and accessible content.

- Familiarity with SEO best practices and content management systems (CMS).

- Strong understanding of digital marketing, including social media and email marketing.

- Ability to work independently and as part of a collaborative team in a fast-paced environment.

- A portfolio of published work that demonstrates your writing skills and versatility.

- Familiarity with analytics tools to measure content performance.