Content Writer

Description:

Symmetry Group is looking for a creative and detail-oriented Content Writer to craft compelling digital content that enhances brand engagement and drives audience interaction. The ideal candidate will have strong storytelling skills, a solid understanding of digital marketing, and experience in creating platform-specific content for brands in FMCG and Telco industries.

Key Responsibilities:

• Create engaging tweets and social media content to drive audience interaction.

• Develop platform-specific narratives and compelling captions for digital campaigns.

• Write web content, including emailers, banners, and search ads.

• Develop scripts for branded content, TVCs, and DVCs.

• Collaborate with teams to align content strategies with brand messaging.

• Ensure consistency in tone and style across all platforms.

• Optimize content with SEO best practices to improve visibility.

• Edit, proofread, and review team content for accuracy and clarity.

• Analyze performance metrics to enhance content effectiveness.

Education:

• Bachelor’s degree in Mass Communication, Media Sciences, Literature, or Advertising.

Knowledge & Skills:

• 1-2 years of experience in a digital or creative agency.

• Strong creativity and research abilities.

• Excellent communication and storytelling skills.

• Ability to work under pressure and manage multiple projects.

• Experience with digital marketing and social media strategies.

• Familiarity with SEO principles and Content Management Systems (CMS).