Content Writer

 

Description:

• Content Writer

 

• Collaborate with key stakeholders (Coordinate with the Higher Management) to understand the organisation's goals and target audience.

 

• Develop a clear content strategy that outlines objectives, and key performance indicators (KPIs).

 

• Ensure the strategy is aligned with the company's mission and values.

 

• Content Planning:

 

• Create an editorial calendar that outlines content pieces, publication dates, and responsible team members.

 

• Consider seasonality and trends to plan content accordingly.

 

• Set realistic timelines and allocate resources effectively. (Managing Monthly calendar and Content Database)

 

• Audience Research:
• Data analysis to gather insights about the target audience.

 

• Create audience personas to represent different segments of your audience.

 

• Use these personas to tailor content to their needs and preferences.

 

• Content Ideation and Creation:

 

• Brainstorm and generate creative content ideas that align with the content strategy and audience insights.

 

• Write clear marketing copy to promote our products/services

 

• Also, Work with writers, designers, and other content creators to produce high-quality content.

 

• Review and edit content to ensure it meets quality standards.
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• Content Optimisation:

 

• Implement on-page and off-page SEO techniques to make content more discoverable by search engines. (Keyword optimization)

 

• Optimize content for mobile devices and ensure fast loading times.

 

• Prioritize user-friendly design and navigation. (Audit + Review)

 

• Content Review:

 

• Review, Proofread, and edit content pieces/pages before publication
• Review designed wireframe (Collaborate with Designers)
• Review published content pieces/pages (Collaboration with Developers)

 

• Content Distribution:

 

• Tailor content for each platform and audience, maintaining consistency.

 

• Schedule and automate content distribution where appropriate.