Content Writer

Description:

Digital DirAction is looking for passionate and dynamic resource for the position of Content Writer.

Responsibilities:

• Craft compelling and SEO-friendly content for diverse purposes, including web and mobile platforms, product descriptions, advertising, and marketing materials.

• Optimize content for conversion, ensuring high visibility and reach through best SEO writing practices.

• Demonstrate expertise in on-site and off-site blogs, LinkedIn articles, newsletters, and topics exclusively related to the tech industry.

• Generate persuasive copy for various marketing channels and create informative and valuable content such as eBooks, case studies, and white papers (if required) to engage and educate our audience.

• Produce high-quality product descriptions and supporting content to enhance user understanding and engagement.

• Collaborate seamlessly with designers and creative teams to ensure a cohesive and visually appealing presentation of content.

• Work closely with the marketing team to maintain consistent messaging across the company, defining key messages and brand voice.

• Collaborate on both large- and small-scale marketing projects, including email campaigns and landing pages.

• Conduct in-depth research to provide accurate and up-to-date information in the content.

• Edit and proofread copy as needed to maintain a high standard of quality.

• Utilize SEO principles to maximize the reach and impact of the written content.

Requirements:

• Bachelor’s degree. (Technical background will be a significant advantage)

• Proven track record as a Technical Content Writer with a minimum of 3 years of experience.

• Expertise in best SEO writing practices, ensuring content is optimized for search engines.

• Strong communication, research, and typing skills.

• Creativity, resourcefulness, flexibility, and motivation.

• Ability to understand project needs and tailor content to the target audience.

• Expertise in writing for on-site and off-site blogs, LinkedIn articles, and newsletters.

• Ability to create content types such as website content, book & eBook writing (is a plus), case studies, product descriptions, articles & blog posts.