Content Strategist

Description:

SANOMADS is a New York-based certified Shopify Experts Agency listed as a Shopify Partner. Listed as the top Shopify Expert agency by The Manifest in 2023, SANOMADS maintains the highest standards to live up to a reputation that helped us earn tons of 5-star reviews on our Shopify Expert Profile, Google, Clutch and other B2B platforms. Content Strategist at SANOMADS will play a key role in strategizing, planning, and executing creative content ideas for campaigns across all digital media platforms.

Responsibilities

• Developing unique and engaging content that is consistent with the brand image in light of business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Creating copy content & providing design feedback.
• Creating, adjusting, and managing the editorial calendar.
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research.

Required Skills

• Good understanding of the content generation process
• Good grasp of major digital marketing platforms (mainly Social Media & Search)
• Strong creative writing & communication skills including the desire to progress
• Strong organizational skills, detail-oriented, and capable of multi-tasking
• Proven problem-solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment