Description:
We are seeking a dynamic and creative Content Strategist to develop and execute short-form content strategies, specifically for social media platforms like Instagram and TikTok. The ideal candidate will have a proven track record of creating viral content, increasing follower engagement, and driving significant social media growth. This role requires expertise in scriptwriting, ideation, performance analysis, and a deep understanding of social media trends and metrics.
Key Responsibilities:
- Develop and Implement Content Strategies: Create and execute content strategies for social media platforms, focusing on short-form content such as Reels.
- Performance Analysis: Monitor and analyze the performance of Reels, including views, engagement rates, and follower growth. Use insights to refine content strategies.
- Content Ideation: Lead the ideation process for scripts and videos, ensuring content is engaging, relevant, and aligned with brand messaging.
- Viral Content Creation: Utilize industry trends and platform-specific algorithms to create content that has the potential to go viral.
- Insights and Metrics Analysis: Provide insights into key metrics such as watch time, engagement rate, and bonus rates. Develop custom metrics as needed to measure content performance.
- Scriptwriting: Write and structure scripts for Reels, ensuring they are concise, compelling, and optimized for social media platforms.
- Hook Development: Develop and implement effective hooks to capture audience attention within the first few seconds of the video.
- Cross-Platform Content: Adapt content strategies for other platforms such as YouTube, showcasing experience in writing scripts for longer-form content.
Qualifications:
- Proven experience in content creation and strategy, particularly for social media platforms like Instagram, TikTok, and YouTube.
- Demonstrated ability to create viral content with a track record of significant follower growth.
- Strong understanding of social media metrics and the ability to analyze and interpret data.
- Excellent scriptwriting skills with experience in creating engaging content for various platforms.
- Creativity, innovation, and the ability to stay ahead of social media trends.
- Strong communication and collaboration skills.