Description:
As a Content Creator & Strategist at Poshish, you will be responsible for planning, generating ideas, executing, and creating engaging content across multiple channels. You will play a crucial role in understanding content requirements and producing videos, images, and written content that resonates with our target audience, fostering organic growth and enhancing brand awareness. Additionally, you will analyze metrics to continuously improve customer engagement and ensure our content strategy aligns with our business goals.
Key Responsibilities:
- Content Planning & Strategy: Develop and implement a comprehensive content strategy that aligns with Poshish's brand objectives.
- Content Creation: Produce high-quality video, image, and text content that captivates and engages our audience.
- Videography & Photography: Capture compelling product photos and videos, including model shoots and lifestyle imagery.
- Campaign Execution: Plan, shoot, and edit ad campaigns; write ad scripts and content.
- Research & Idea Generation: Conduct thorough research to generate innovative content ideas and growth strategies.
- Metric Analysis: Monitor and analyze content performance metrics to optimize engagement and brand visibility.
- Understanding Algorithms: Stay updated on the latest trends and algorithms of various distribution channels like Facebook, Google, and YouTube.
- Tool Proficiency: Utilize Adobe Photoshop, Premiere Pro, After Effects, and other relevant tools to create and edit content.
Qualifications:
- Education: Degree in Mass Communication or related field.
- Experience: Minimum 2-3 years of experience in the Digital Marketing industry or an agency setting.
- Skills:
- Strong research and brainstorming capabilities.
- Proficient in writing ad scripts and content.
- Expert in planning and executing content strategies.
- Knowledge of growth hacks and distribution channel algorithms.
- Hands-on experience with videography, filmmaking, and product photography.
- Familiarity with camera and lighting equipment.
- Advanced skills in Adobe Photoshop, Premiere Pro, and After Effects.
- Good understanding of content writing and SEO Techniques.