Develop and execute tailored social media strategies to cultivate and engage online communities across key platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube, within the US healthcare industry.
Craft and curate compelling content encompassing text, images, videos, and interactive media, designed to foster meaningful interactions and elevate brand visibility within healthcare-specific audiences.
Monitor social media channels diligently for emerging trends, relevant conversations, and engagement opportunities, responding promptly and authentically to audience inquiries and feedback in real-time.
Implement cutting-edge social listening tools to gather valuable insights and feedback, leveraging this data to inform strategic marketing initiatives and eventually paid campaigns for lead generation.
Requirements & Skills:
Bachelor's degree in marketing, communications, or a related field. (Masters preferred)
Proven track record in social media marketing, content creation, and community management, ideally within the healthcare industry and targeted towards US audiences.
Exceptional writing and editing skills, with a talent for crafting engaging and shareable content that aligns with brand messaging and resonates with healthcare professionals and consumers alike.
Strong analytical abilities, with the capacity to derive actionable insights from social media metrics and data to optimize engagement strategies and drive measurable results.
Creative thinker with a passion for storytelling and brand building, adept at generating innovative ideas and executing compelling campaigns that captivate and inspire audiences.
Excellent communication and interpersonal skills, with the ability to foster authentic connections and collaborations both internally and externally within the healthcare industry.