Description:
As a Commercial Marketing Executive, you will play a crucial role in shaping and executing our marketing strategy to drive business development and increase market share. You will work closely with the sales and product teams to develop compelling marketing campaigns, analyze market trends, and build relationships with key stakeholders.
Key Responsibilities:
- Market Analysis: Conduct thorough market research to identify opportunities and threats in the solar energy sector. Monitor industry trends and competitor activities to inform strategic decisions.
- Campaign Development: Design and implement marketing campaigns to promote our solar products and services. Utilize various channels, including digital marketing, social media, and events, to reach target audiences.
- Lead Generation: Develop strategies to generate and nurture leads, working closely with the sales team to convert prospects into customers.
- Content Creation: Create engaging marketing content, including brochures, case studies, blog posts, and presentations, tailored to the needs of different customer segments.
- Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed. Prepare regular reports on marketing activities and outcomes.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 1 years of experience in marketing, preferably within the renewable energy or technology sectors.
- Proven track record in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of solar energy systems and market dynamics is a plus.