Business Development Manager

Description:

• Counselling of new & prospective students
• Lead the sales process, establish contact, call and meet prospective students
• Be the first point of contact for all sales-related queries and communication
• Explain course details to students/parents
• Provide guidance to students and parents on career decisions
• Give presentation to prospective clients in education sector like colleges and universities
• Represent the company at trade exhibitions, events and demonstrations
• Prepare and maintain a master database of all prospects and their contacts
• Responsible for day-to-day activities of centre, coordinating lectures between trainers and students
• Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns
• Plan and monitor the ongoing brand presence on social media.
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase brand awareness
• Prepare promotional emails and organize their distribution through various channels.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Run ads and campaigns on digital platforms like Facebook, Instagram and Google.
• Establish and maintain active social media accounts and increase regular traffic and engagement, including special event marketing such as seminars, workshops, meetups, etc.
• Working on comment moderation, consumer interaction, and diffusing any online issues (complaints, issues, etc.)
• Perform data driven lead generation via social media campaigns
• Creating weekly reports of client and competitor social activities
• Researching relevant industry and market developments

Desired Candidate Profile:

• Entrepreneurial and Positive / can-do attitude with high integrity and values
• Strong management capabilities
• Min. 1-2 years of sales / ed-tech experience, Google AdWords and Facebook Ads Manager, social media
• Bachelor’s degree in related stream from reputable institute
• Excellent English communication and presentation skills, both verbal and written
• Excellent interpersonal and customer-facing skillsExpertise in Microsoft Office
• Charismatic, competitive and enthusiastic personality with negotiation skills
• Excellent interpersonal and customer-facing skills
• Expertise in Microsoft Office