Brand Manager

Description:

Nanosoft Technologies is seeking an experienced and dynamic Brand Manager having 5 years of experience to join our team. The ideal candidate will have a strong background in both agency and technology sectors, specifically within web and mobile applications. This role demands a strategic thinker with excellent communication skills, capable of managing diverse teams and overseeing comprehensive marketing and branding initiatives.

RESPONSIBILITIES:

· Develop and implement brand strategies to enhance brand positioning and awareness across all channels.

· Manage and ensuring the delivery of high-quality visual content and branding materials.

· Oversee website development projects, ensuring alignment with brand guidelines and strategic objectives.

· Develop and execute PR strategies to enhance the company’s public image and manage relationships with key media outlets.

· Manage internal and external corporate communications to ensure consistent and effective messaging.

· Monitor and manage the company’s online presence and reputation, addressing any issues promptly.

· Develop and implement social media strategies to increase engagement and drive brand awareness across various platforms.

· Plan, execute, and analyze marketing campaigns to drive brand growth and achieve business objectives.

· Conduct market research to stay abreast of industry trends, competitive landscape, and customer insights.

· Collaborate with content creators to produce engaging and relevant content for different channels and audiences.

· Track and analyze the performance of marketing initiatives, providing reports and insights to guide future strategies.

SKILLS AND QUALIFICATION:

· At least 5 years of experience in a marketing communications role.

· Exceptional written and verbal communication skills.

· In-depth knowledge of social media platforms, strategies, and best practices.

· Master’s degree in Marketing, Communications, or a related field.

· Relevant industry certifications such as Digital Marketing, Brand Management, or PR.

· Collaborative mindset with the ability to work effectively with cross-functional teams.