Description:
As the Brand Manager at Hair Matters, you will be responsible for driving our brand's presence and sales through strategic social media management, content creation, and inbound sales initiatives. Your creativity, strategic thinking, and passion for beauty and wellness will be instrumental in elevating our brand and engaging with our audience effectively.
Responsibilities:
- Develop and execute social media strategies to increase brand awareness, engagement, and sales.
- Create compelling and engaging content for social media platforms, including Instagram, Facebook, and Twitter, aligned with brand guidelines and objectives.
- Monitor social media channels, respond to customer inquiries, comments, and messages in a timely and professional manner.
- Collaborate with the marketing team to develop and implement campaigns and promotions to drive sales and customer acquisition.
- Analyze social media metrics and performance data to identify trends, insights, and opportunities for optimization.
- Implement inbound sales strategies to attract and convert leads into customers through various channels, including social media, email marketing, and website optimization.
- Stay updated on industry trends, competitor activities, and best practices in social media and digital marketing.
- Work closely with cross-functional teams, including sales, product development, and customer service, to ensure brand consistency and alignment with business goals.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 2 years experience in social media management, content creation, and digital marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop innovative and engaging content.
- Analytical skills with the ability to interpret data and insights to drive decision-making.
- Ability to work independently and manage multiple projects simultaneously.
- Passion for beauty, wellness, and hair care products is a plus.