Description:
We are seeking a highly motivated and creative Social Media & Marketing Strategist to play a crucial role in the growth of our clients' businesses. You will be responsible for developing and executing effective social media strategies, optimizing online presence, and driving engagement across various platforms. You will be a key partner in helping our clients achieve their business objectives.
Responsibilities:
- Social Media Management:
- Develop and implement tailored social media strategies for a diverse portfolio of clients to increase brand visibility, organic growth, and engagement across all platforms (e.g., Instagram, Facebook, LinkedIn, etc.).
- Create and curate engaging, high-quality content (text, images, videos) that aligns with each client's brand identity and resonates with their target audience.
- Manage social media calendars and scheduling, ensuring consistent and timely posting across client accounts.
- Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally on behalf of clients.
- Analyze social media performance and provide data-driven insights to optimize strategies and campaigns for each client.
- Marketing Strategy:
- Collaborate with clients to develop and execute comprehensive marketing strategies to achieve their specific business goals.
- Conduct market research and identify ideal client profiles for each client to refine targeting efforts.
- Contribute to the creation and implementation of email marketing campaigns for clients, including confirmation and follow-up emails.
- Assist in developing and implementing paid advertising campaigns across relevant platforms based on client needs.
- Website Optimization:
- Analyze website traffic and user behavior to identify areas for improvement in website design and navigation for clients.
- Provide recommendations for enhancing the user experience and optimizing client website content for search engines (SEO).
- Content Marketing:
- Proofread and edit blog content for clients to ensure accuracy, clarity, and consistency.
- Implement SEO best practices to optimize client blog content for search engines and drive organic traffic.
- Client Communication:
- Communicate effectively and professionally with clients, addressing their inquiries, providing support, and building strong relationships.
Qualifications:
- Proven experience developing and executing successful social media strategies.
- Strong understanding of social media marketing best practices and trends.
- Excellent written and verbal communication skills with fluency in English.
- Ability to create engaging and visually appealing content.
- Experience with website analytics and SEO optimization.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Bachelor's degree in marketing, communications, or a related field is preferred.
- Passion for helping entrepreneurs and businesses succeed.