Brand And Content Strategist

 

Description:

This is a full-time on-site role for a Brand and Content Strategist at Haseens in Karāchi. The Brand and Content Strategist will be responsible for developing and implementing content strategies, managing content development, and writing web content to enhance the brand's presence and engagement with customers.

 

Qualifications

• Content Strategy, Content Management, and Content Development skills
• Web Content Writing and Writing skills
• Experience in developing and executing content strategies
• Strong analytical and creative thinking skills
• Excellent written and verbal communication skills
• Ability to work well in a team and meet deadlines
• Knowledge of SEO and digital marketing strategies
• Bachelor's degree in Marketing, Communications, or a related field.

 

Key Responsibilities:

● Create Moodboards for Shoots: Develop inspiring and visually cohesive moodboards

to guide photoshoots and video productions.

● Develop Storylines for Collection Launches/Campaigns: Craft compelling narratives

for each collection launch and campaign that captivate our audience and convey our

brand message.

● Make Aesthetic Stories for Instagram: Design and produce visually appealing

Instagram stories that engage with followers.

● Plan & Execute Content Creation (Unboxing/Styling Videos): Create and edit

high-quality unboxing and styling videos that showcase our products in an appealing and

relatable manner.Generate original and creative content for various platforms, including

social media, website, and marketing materials.

● Headhunt Emerging Bloggers/Influencers: Identify and collaborate with

up-and-coming bloggers and influencers to expand our reach and enhance our brand's

visibility.

● Plan Collections and Social Media Management: Strategize and plan upcoming

collections and manage social media content to ensure a consistent and engaging online

presence.

● Graphically Design Posts for Instagram and LinkedIn: Design visually appealing and

brand-consistent posts for Instagram and LinkedIn to promote our products and

initiatives.

● Lead Rebranding Initiatives:Oversee and execute rebranding projects to refresh and

modernize the brand’s image and messaging.

● Brand Communication: Develop and implement strategies for effective and consistent

brand communication across all channels.

● Visual Merchandising: Collaborate with the store team and fashion designer to ensure

the visual presentation of products aligns with the brand’s identity and strategy.

 

Requirements:

● Bachelor's Degree preferably in Marketing, Communications, Fashion Merchandising,

Consumer Psychology or a related field.

● 1-2 Years of Experience in content strategy, brand management, or a related field.