Description:
We’re seeking an Email Marketing Associate to find and screen potential customers who can benefit from our tech services. An ideal candidate will be responsible for managing and executing email marketing campaigns developing personalization, maximizing sales and customer engagement as well as email innovation. The ideal candidate shall be a highly motivated individual with a proven record of success.
You should be
- Someone who can bring previous experience in an email marketing role, including experience in building subscriber lists.
- Have the ability to showcase our offerings in a compelling way.
- Every potential customer is an opportunity for you to boost top-line revenue growth and customer acquisition levels.
- Objectives of this Role
- Hand on Experience on Running text based campaigns from Salesforce
- Knows how to deliver the campaigns in the inbox using Salesforce
- Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
- Take ownership in planning and managing multiple-segmented email marketing campaigns
- Use personalization to improve email performance
- You will seek to continuously improve through data analysis and the reporting of your campaign performance.
- You will create truly engaging and inspiring content for tech shops.
- Strong Skills in Email Deliverability and in Spamming Issue(DKIM, SPF, DMARC, MX)
- Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
- Monitoring deep analytics and performing actions based on them.
- Managing deliverability, inbox rate and reputation of domains and IP’s.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.