Description:
Job Overview: We are seeking a dynamic and results-driven Assistant Manager for Digital Marketing to join our team. The ideal candidate will be well-versed in the latest digital marketing trends, possess strong analytical skills, and have experience implementing successful digital campaigns, including Google Ads, Facebook, and Instagram. The Assistant Manager will play a key role in developing and executing digital strategies to enhance our online presence and achieve targeted relevant inquires objectives.
Responsibilities:
Digital Strategy:
· Collaborate with the marketing team to develop and execute comprehensive digital marketing strategies aligned with overall business goals.
· Stay abreast of industry trends and emerging technologies, including Google Ads, Facebook, Instagram and YouTube advertising, to ensure the company remains at the forefront of digital marketing.
Campaign Management:
· Plan, execute, and optimize digital campaigns across various channels, including social media, email, Google Ads, Facebook, and Instagram.
· Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Content Creation and Management:
· Oversee the creation and management of engaging digital content, including social media posts, Reels, blogs, and multimedia materials.
· Ensure content aligns with brand guidelines and resonates with the target audience.
SEO and SEM:
· Develop and implement effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, including Google Ads, to improve online visibility and drive organic traffic.
· Monitor and analyze website performance using relevant tools.
Social Media Management:
· Manage and grow the company's social media presence across platforms, including Facebook and Instagram.
· Create and curate engaging content, foster community engagement, and respond to social media inquiries.
Analytics and Reporting:
· Utilize analytics tools, including those for Google Ads, Facebook, and Instagram, to track, measure, and report on key performance indicators (KPIs) for digital marketing initiatives.
· Provide regular reports and insights to stakeholders.
Budget Management:
· Draft budget planning and allocation for digital marketing initiatives, with a focus on Google Ads, Facebook, and Instagram. Get the budget approved from line Manager/Director.
· Optimize spending to maximize ROI and achieve marketing objectives.
Collaboration:
· Collaborate with cross-functional teams, including design, content, and sales, to ensure seamless execution of integrated marketing campaigns.
Market Research:
· Conduct market research to identify opportunities, trends, and competitive insights.
· Utilize data, including insights from Google Ads, Facebook, and Instagram, to make informed decisions and drive marketing strategies.
Qualifications:
· Bachelor's degree in Marketing, Digital Marketing, or a related field.
· Proven experience of 3-4 years in digital marketing, with a focus on campaign management and strategy.
· Strong knowledge of digital marketing channels, tools, and best practices, including proficiency in Google Ads, Facebook, and Instagram advertising.
· Proficient in SEO, SEM, social media management, and analytics.
Organization | PAC College (Private) Limited |
Industry | Digital Marketing / SEO / SMM Jobs |
Occupational Category | Assistant Manager Digital Marketing |
Job Location | Lahore,Pakistan |
Shift Type | Morning |
Job Type | Full Time |
Gender | No Preference |
Career Level | Experienced Professional |
Experience | 3 Years |
Posted at | 2024-03-14 1:10 am |
Expires on | 2024-12-15 |