Assistant Manager Digital Marketing

Description:

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various channels, including social media, email marketing, and paid advertising.
• Manage and optimize paid marketing campaigns on Facebook, Instagram, Twitter, and TikTok to ensure maximum ROI.
• Analyze campaign performance data and use insights to continuously improve marketing strategies and tactics.
• Conduct keyword research, develop SEO strategies, and optimize the website content to increase organic search traffic.
• Collaborate with the content team to create engaging content that resonates with our target audience.
• Monitor industry trends and incorporate best practices into marketing strategies.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5 -7 years of experience in digital marketing, with a focus on paid advertising on social media platforms.
• Strong understanding of social media algorithms and advertising policies on Facebook, Instagram, Twitter, and TikTok.
• Proven track record of developing and executing successful digital marketing campaigns.
• Experience with SEO, email marketing, and Google Analytics.
• Strong communication skills and the ability to work collaboratively with cross-functional teams.
• Detail-oriented and able to manage multiple projects simultaneously.
• Passionate about staying up-to-date with the latest digital marketing trends and technologies.