Description:
As the ASO Manager, you will play a crucial role in driving organic visibility and downloads for our mobile games. You will be responsible for managing the ASO strategy for our existing game, developing and implementing ASO strategies for new games, and collaborating effectively with various teams to achieve optimal results.
Responsibilities:
- Manage and optimize the App Store listing for our existing app and game, including keyword research, app title and description optimization, and creative assets.
- Develop and implement comprehensive ASO strategies for new games, including competitor analysis, keyword research, and A/B testing.
- Monitor app store performance metrics and analyze data to identify areas for improvement.
- Stay up-to-date on the latest ASO trends and best practices.
- Collaborate effectively with marketing, development, and design teams to ensure successful ASO implementation.
Qualifications:
- At least 2 years of experience in mobile app store optimization (ASO).
- Proven track record of successfully increasing app downloads and organic visibility.
- Strong understanding of ASO best practices, including keyword research, app store algorithms, and competitor analysis.
- Excellent analytical and problem-solving skills.
- Effective communication and collaboration skills.
- Passion for mobile gaming and the ASO industry.