Description:
✅ App Store Optimization (ASO) & Keyword Research:
- Conduct in-depth keyword research for high-ranking opportunities
- Optimize app titles, descriptions, metadata, and tags for better visibility
- Implement A/B testing on app store elements to improve conversion rates
✅ Visual & Conversion Optimization:
- Collaborate with designers to create compelling app store assets (icons, screenshots, videos)
- Ensure app listing elements enhance user acquisition and engagement
✅ Performance Analysis & Competitive Research:
- Monitor downloads, rankings, user reviews, and engagement metrics
- Track competitor apps & industry trends to refine ASO strategies
- Generate data-driven reports with actionable insights
✅ Marketing & Growth Strategy:
- Align ASO strategies with marketing & user acquisition campaigns
- Stay updated on Google Play & Apple App Store algorithms and trends
🔹 Requirements & Skills:
- 1-3 years of ASO experience in Google Play Store & Apple App Store
- Strong knowledge of app store algorithms, ranking factors, and best practices
- Proficiency in ASO tools like App Annie, Sensor Tower, MobileAction, etc.
- Analytical mindset with the ability to interpret performance data
- Strong communication & writing skills
- Creative approach with a keen eye for detail and design
- Experience with A/B testing & conversion rate optimization (CRO)