Description:
We are seeking a highly motivated and analytical Amazon PPC Specialist to manage, optimize, and grow our Amazon advertising campaigns. The ideal candidate will have a proven track record of creating and executing successful pay-per-click strategies, analyzing campaign performance, and driving revenue growth through data-driven decisions. This role requires a deep understanding of Amazon's advertising ecosystem and strong attention to detail.
Key Responsibilities:
- Campaign Management:
- Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Monitor daily campaign performance and make data-driven adjustments to bids, budgets, and keywords.
- Keyword Research:
- Conduct comprehensive keyword research to identify high-performing and relevant search terms.
- Continuously refine and update keyword lists to maintain campaign effectiveness.
- Performance Analysis:
- Analyze campaign performance metrics, including CPC, CTR, ACOS, ROAS, and overall sales.
- Generate and present detailed performance reports with actionable insights.
- Strategy Development:
- Develop advertising strategies to achieve business goals, such as maximizing sales, improving brand visibility, and reducing ACOS.
- Implement A/B testing to optimize ad creatives and targeting strategies.
- Collaboration:
- Work closely with the product listing, creative, and content teams to ensure alignment between advertising strategies and product page optimization.
- Provide recommendations to improve product listings for better ad performance.
- Budget Management:
- Manage and allocate advertising budgets to maximize return on investment.
- Industry Trends:
- Stay updated with Amazon's advertising features, tools, and best practices.
- Monitor industry trends and competitor activities.
- Required Skills & Qualifications:
Proven experience in Amazon PPC campaign management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in Amazon advertising platforms and third-party tools.
- Experience with A/B testing and optimization strategies.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong attention to detail and problem-solving skills.