Amazon Ppc Specialist

Description:

We are seeking a highly motivated and analytical Amazon PPC Specialist to manage, optimize, and scale Amazon advertising campaigns. This role requires in-depth knowledge of Amazon's advertising ecosystem, data-driven decision-making, and a strategic approach to PPC management.

Key Responsibilities:

Campaign Management:

✔ Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
✔ Monitor daily campaign performance and adjust bids, budgets, and keywords for maximum efficiency.

Keyword Research:

✔ Conduct comprehensive keyword research to identify high-performing and relevant search terms.
✔ Continuously refine and update keyword lists to maintain campaign effectiveness.

Performance Analysis:

✔ Analyze key metrics such as CPC, CTR, ACOS, ROAS, and sales performance.
✔ Generate and present detailed performance reports with actionable insights.

Strategy Development:

✔ Develop PPC strategies to maximize sales, improve brand visibility, and reduce ACOS.
✔ Implement A/B testing to optimize ad creatives and targeting strategies.

Collaboration:

✔ Work closely with product listing, creative, and content teams to align advertising strategies with product pages.
✔ Provide recommendations to improve product listings for better ad performance.

Budget Management:

✔ Manage and allocate advertising budgets to ensure maximum ROI.

Industry Trends & Competitor Analysis:

✔ Stay updated with Amazon’s latest advertising features, tools, and best practices.
✔ Monitor industry trends and competitor strategies.

Requirements:

🔹 Proven experience in Amazon PPC campaign management.
🔹 Strong analytical skills with the ability to interpret data and make data-driven decisions.
🔹 Proficiency in Amazon advertising platforms and third-party tools.
🔹 Experience with A/B testing and ad optimization.
🔹 Excellent communication and reporting skills.
🔹 Ability to manage multiple campaigns and meet deadlines.
🔹 Strong attention to detail and problem-solving skills.

Preferred Qualifications:

✔ Experience with Amazon Seller Central and Vendor Central.
✔ Familiarity with other e-commerce platforms and marketing strategies.
✔ Amazon Advertising Certification (preferred).