Description:
We are on the lookout for a talented and experienced Amazon Advertising Manager to join our vibrant team. The ideal candidate will develop, implement, and optimize our Amazon advertising strategies, ensuring efficiency, profitability, and growth. If e-commerce excites you and you have a proven track record in Amazon Advertising, we want to hear from you!
Key Responsibilities:
- Develop and execute comprehensive Amazon advertising strategies to drive traffic, engagement, and conversions.
- Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Utilize Amazon's advertising tools to target ideal customers and maximize ROI.
- Conduct keyword research and optimize product listings for enhanced visibility and performance.
- Analyze campaign performance data and generate actionable insights to improve results.
- Run A/B tests on ad copy, product descriptions, and images to enhance campaign effectiveness.
- Collaborate with the creative team to produce eye-catching product videos and visuals.
- Integrate different marketing channels to drive traffic to Amazon listings.
- Encourage customer reviews and social media posts featuring products.
- Monitor industry trends and stay up-to-date with the latest Amazon advertising best practices.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as an Amazon Advertising Manager or similar role.
- In-depth knowledge of Amazon Advertising and its various formats (Sponsored Products, Sponsored Brands, Sponsored Display).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using Amazon's advertising tools and other relevant software.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Excellent MS Excel skills with proficiency in pivot tables and Excel formulas.
- Strong attention to detail and a results-oriented mindset.