Description:
We seek a highly skilled and experienced Amazon Advertising Manager to join our dynamic team. The ideal candidate will develop, implement, and optimize our Amazon advertising strategies to ensure efficiency, profitability, and growth. If you have a passion for e-commerce and a proven track record in Amazon Advertising, we want to hear from you!
Key Responsibilities:
- Develop and execute comprehensive Amazon advertising strategies to drive traffic, engagement, and conversions.
- Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Utilize Amazon's advertising tools to target ideal customers and maximize ROI.
- Conduct keyword research and optimize product listings for better visibility and performance.
- Analyze campaign performance data and generate actionable insights to improve results.
- Run A/B tests on ad copy, product descriptions, and images to enhance campaign effectiveness.
- Collaborate with the creative team to produce eye-catching product videos and visuals.
- Integrate different marketing channels to drive traffic to Amazon listings.
- Encourage customer reviews and social media posts featuring products.
- Monitor industry trends and stay up-to-date with the latest Amazon advertising best practices.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as an Amazon Advertising Manager or similar role.
- In-depth knowledge of Amazon Advertising and its various formats (Sponsored Products, Sponsored Brands, Sponsored Display).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using Amazon's advertising tools and other relevant software.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Excellent MS Excel skills with proficiency in pivot tables and Excel formulas.
- Strong attention to detail and a results-oriented mindset.