Description:
We are seeking a highly skilled Meta and PPC Ads Specialist to join our team and dedicated to clientele-based digital marketing solutions. The ideal candidate will be responsible for planning, executing, and optimizing Meta (Facebook, Instagram) and PPC ad campaigns across multiple platforms to achieve client objectives. This role requires an individual with a strong analytical mindset, creativity, and experience in managing multiple client accounts in a fast-paced environment.
- Develop, implement, and manage Meta ad campaigns for various clients, focusing on maximizing ROI and achieving key performance indicators (KPIs).
- Plan, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and other relevant ad networks.
- Prepare comprehensive performance reports for clients, providing insights and recommendations for campaign optimization.
- Conduct audience research, create compelling ad copy, design creative assets, and test different ad formats (carousel, video, lead ads, etc.).
- Conduct keyword research, competitive analysis, and audience segmentation to create targeted ad strategies.
- Manage ad budgets effectively, maximizing cost-per-click (CPC) and cost-per-acquisition (CPA) metrics for client campaigns.
- Understand client goals and tailor advertising strategies to meet their specific needs.
- Proven track record of successfully managing multiple client accounts and delivering measurable results.
- Detail-oriented with excellent time management skills and the ability to handle multiple projects simultaneously.
- Strong communication and presentation skills, with the ability to explain complex data and campaign strategies to clients.
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 3+ years of experience managing Meta (Facebook and Instagram) and PPC ad campaigns, preferably in an digital marketing agency or software house.
- Strong understanding of Meta Ads Manager, Google Ads, and other PPC platforms.