Description:
As an Account Director you will be, responsible for managing client relationships, driving account growth, and ensuring the successful execution of everyday client servicing operations. This position requires a strategic thinker with strong communication skills, a deep understanding of marketing principles, and a passion for delivering exceptional client service. The Account Director will oversee a team of account managers and collaborate closely with creative, media, and production teams to develop and implement integrated marketing strategies that meet client objectives and drive business results.
Key Responsibilities:
- Serve as the primary point of contact for key client accounts, building strong and enduring relationships based on trust, communication, and understanding of client needs.
- Collaborate with clients to develop strategic account plans aligned with their business objectives and our company’s offerings, ensuring alignment and mutual success.
- Oversee the operational aspects of client accounts, ensuring seamless execution of deliverables, adherence to timelines, and quality control standards.
- Work closely with internal teams (e.g., creative, design, web) to ensure alignment and collaboration in delivering value to clients and driving business growth.
- Serve as a client advocate within the organization, representing their interests, conveying feedback, and championing solutions to address their evolving needs.
- Monitor key performance metrics and KPIs to assess account health, identify areas for improvement, and proactively address any issues or challenges.
- Identify opportunities for organic growth within existing accounts, upselling additional services or solutions, and actively pursuing new business opportunities through cross-selling and referrals.
- Lead contract renewal negotiations, ensuring favorable terms while maximizing revenue opportunities and maintaining positive client relationships.
- Develop accurate revenue forecasts for assigned accounts, track progress against targets, and implement strategies to achieve revenue growth objectives.
- Stay abreast of industry trends, competitive landscape, and emerging client needs, leveraging market insights to inform account strategies and drive business innovation.
Education and Experience:
- Bachelor's degree in Business Administration, Marketing, Communications, or related field; MBA or equivalent preferred.
- Minimum of 10+ years of experience in client services, account management, or related roles within the marketing or advertising industry.
- Proven track record of successfully managing key client accounts, driving revenue growth, and delivering exceptional client service.
- Previous experience leading and mentoring a team of account managers or client servicing professionals.
Skills and Abilities:
- Strong strategic thinking skills with the ability to develop and execute comprehensive account plans aligned with client objectives and company offerings.
- Excellent communication and interpersonal skills, with the ability to build rapport, negotiate effectively, and convey complex ideas clearly and concisely.
- Deep understanding of marketing principles and practices, with the ability to leverage insights to develop integrated marketing strategies that drive business results.
- Exceptional organizational and project management skills, with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
- Strong leadership qualities with the ability to inspire and motivate team members, foster collaboration, and drive results.
- Analytical mindset with proficiency in data analysis and financial acumen, capable of monitoring key performance metrics and identifying areas for improvement.
- Creative problem-solving skills with the ability to anticipate challenges, overcome obstacles, and develop innovative solutions to meet client needs.
- Customer-focused mindset with a passion for delivering exceptional client service and exceeding expectations.
- Proficiency in Microsoft Office Suite and project management tools; familiarity with CRM software is a plus.